Coffee and tea lovers will have another option for their early morning-midday-evening pick-me-up. An endearing and enduring fixture known widely in the Bay area as Peet’s Coffee and Tea has arrived near the campus of U.C. Irvine in the University Center adjacent to Trader Joe’s. Peet’s replaces Dietrich’s in the same locale.
Peet’s was founded by Alfred Peet, on April 1, 1966 in Berkeley, CA., determined to provide an alternative to the poor quality of coffee being consumed by Americans at the time. His style of coffee was a radical departure from what was then available, bemphasizing smaller batches, freshness, superior quality beans, and a darker roasting style that produced coffee with richness and complexity.
The new store will have its opening this coming Saturday, March 29th at 6:00 a.m. As part of their grand opening, customers will receive a half-pound of coffee beans withthe purchase of any espresso drink, and complimentary coffee and tea will be served throughout the day.